Our Milestones

Seven Decades Of History Make Up
Our Special Journey

From our roots in 1951 to becoming one of the region's leading Professional Sound and
AV Specialists, here is a look at our Milestones which will give you an insight as to how we have navigated our business over these 70 years, injecting strategic moves, aligning to our
business needs and ever-changing economic realities.


E&E Was Founded By Mr Goh Kiok Chuan

Nestled on a small block of pre-war buildings along Outram Road where we are still located to this day; the story of E&E began here! Mr Goh Kiok Chuan was no stranger to overcoming challenges and pioneering new endeavours. Throughout the 1930s and 1940s, he had already begun laying the foundation for E&E’s future.

Late 1950s

E&E Earns Recognition As A Renowned Specialist In Cinema Projection Systems

By late 1950s, E&E was already renowned as a specialist in refurbishing 35mm cinema projection systems and was the main supplier for the local cinema industry including the reputable Cathay Organisation. In April 1959, E&E was awarded the exclusive distribution rights for carbon rods, manufactured by National Carbon.


After operating as a sole proprietorship since 1951, E&E went on to be incorporated as a Private Limited Company in 1967

In 1967, a decision was reached for E&E to be incorporated as a Private Limited Company. This could be described as one of the key milestones for our company, marking the start of a firm commitment to grow the business in Singapore.


E&E Awarded The First Significant Tender – Singapore National Stadium

E&E was awarded the tender to install the outdoor and indoor sound reinforcement systems designed by renowned acoustical consultant , Dr Jacek Figwer from International firm BB&N for the Singapore National Stadium. It was E&E’s first opportunity working with an International consultant. After the successful installation at the Singapore National Stadium, E&E moved on to win more equally prestigious contracts.


E&E expanded into the Indonesian Market

Indonesia was experiencing a huge boom in its movie industry because of the introduction of the 5.1 cinema surround sound system. This created a huge demand for 35/70mm film projectors with 5.1 or 6-channel magnetic sound tracks and E&E was called upon for various installation projects. This pace went on for many years and covered many cities in Indonesia.


E&E commenced Designing and Installation of Sound Systems into the Nightclub scene in Singapore

E&E was awarded various contracts and were the first to design and install sound systems in many glamorous nightclubs like the Golden Million Nightclub chain and Hotel ballrooms and were quickly recognised as a leading provider of turnkey audio visual solutions – a service that was the first of its kind in the region.


E&E recognised All Over Asia

E&E’s reach encompassed more than a dozen countries. With so many acclaimed projects in their portfolio including the famous Hard Rock Cafe chain, E&E’s brand quality started getting largely recognised all over Asia, including China.


Indonesia’s Branch Office, E&E Indonesia established

Our branch office in Jakarta, Indonesia known as E&E Indonesia, was established with a team of dedicated staff who are committed to providing the most advanced and comprehensive solutions catering to the needs of every client.


Ronald Goh receives The Fellowship Award from the Internationally renowned Audio Engineering Society, Inc. (AES)

Ronald Goh received The Fellowship Award from the Internationally renowned Audio Engineering Society, Inc. (AES). The AES recognizes and honors those who have made outstanding contributions to the field of audio in engineering, technology, service, and the arts through its Awards Program.


E&E Systems (India) Pte Ltd established

Our branch office in Bangalore, India, known as E&E Systems (India) Pte Ltd was established with a team of dedicated staff who are committed to provide the most advanced and comprehensive solutions that caters to the needs of every client.


E&E receives Distinguished SME Award at the SME One Asia Awards Gala

The SME One Asia Awards was established in 2011 by the APF Group Pte Ltd to recognise the businesses and their leaders’ achievements of the Small and Medium Enterprises in Singapore, particularly the companies that have implemented the business practices that contribute to the development of people, society and the environment. Through these developments, the awards promote sustainable growth in Singapore as well as overseas.

PT. ENE Indonesia is established

Our sales office in Indonesia, known as PT. ENE Indonesia was established as an extension of E&E Indonesia operations


Ronald Goh wins Asia Pacific Outstanding Entrepreneurship Award 2012

An initiative by Enterprise Asia, the leading non-governmental organization for entrepreneurship in Asia, APEA is the largest regional recognition program, with over 3,000 nominations received each year, and less than one tenth of that receiving the awards in all 14 markets.


E&E Tuas Logistics and Warehouse Complex Ground Breaking Ceremony

E&E celebrated their Groundbreaking ceremony marking the commencement of the building and contruction of their new complex in Tuas

Ronald Goh featured in The Business Times, CEO Conversation, 2015 Golden Jubilee Edition.

Mr Ronald Goh joins echelon of CEO’s, recognised as one of the 50 CEOs that contributed to the Singapore Economic Miracles. He is featured in The Business Times, CEO Conversation, 2015 Golden Jubilee Edition.

UOB Pioneer Enterprise Award

Ronald Goh receives Pioneer Enterprise Award from United Overseas Bank (defined as those incorporated or with roots in Singapore pre 1965)

E&E named in Top 50 List of Local Companies

E&E named in Top 50 List of Local Companies that contributed to Singapore’s 50 Years of Nation Building

E&E wins Most InAVative International Award for Systems Integration work at the Singapore Sports Hub

The InAVation Awards is an annual award event that celebrates and honors achievements, skills and creativity across all aspects of the professional AV industry and is attended by some of the biggest names from across the AV integration community every year.


E&E 65th Anniversary Book

Our anniversary publication: 65 Glorious Years was launched in celebration of E&E’s remarkable journey over the past decades.


E&E Opens Warehouse & Logistics Centre

Official opening of the E&E Warehouse & Logistics Centre at 9, Tuas South, Street 10. Over 3,000 square metres of land space, the premises hold a two-storey building which houses an engineering workshop, two levels of office space, warehousing space, fully mechanised container loading areas, a staging space and a dormitory.


Ronald Goh Wins Asia Pacific Entrepreneurship Award 2017

Recognised for his business foresight and exemplary leadership, Mr. Goh’s ability to overcome adversities, flair in creating a culture of continuous innovation, and efforts in corporate social responsibility work have been instrumental in propelling E&E forward. This is Mr. Goh’s second win within a 5-year period.

Official opening of E&E Services

Official opening of E&E Services at 315 Outram Road #10-08, Tan Boon Liat Building, Singapore 169074. The new premise measures 4,000 sq.ft and now has more than 30 desks to accommodate our growth in the future and to better service our clients and new customers. It is also equipped with a double-walled speaker-testing chamber, a speaker reconing section and a conference room.


Systems Electronics & Engineering Sdn Bhd (SENE) Moves To New Building To Support Growth

SENE was established on 11 April 1994 and moved into brand new 3-storey building on 2nd July 2018 to support growth. The building now has a showroom, a warehouse as well as a Service Center that provides maintenance and repair services and a well-equipped workshop to support and service both our Dealers and End-Users.

E&E Group of Companies Officially Launch ENEXC & TOWN [email protected] Premises

E&E Group of Companies Officially Launch E&E Experience Centre (ENEXC) and TOWN [email protected] Premises. At ENEXC, the facility allows for instant demonstrations of the systems on display and enables clients to evaluate products from the various brands that E&E represents. TOWN [email protected] is used as a collaborative work space to connect with clients, partners and end users alike.

E&E Wins The Transport Category InAVation Awards 2018 For Changi Airport Terminal 4 Project

This is the second award that E&E has received since 2015. The Changi Airport Terminal 4 Project includes two large, architecturally integrated interior LED Screens with processors, media players and associated content management system, backup solutions, network, monitoring, audio system and a range of related equipment and services.

Ronald Goh featured on Pro AVL Central’s Industry Drivers Series

Mr Ronald Goh featured on Pro AVL Central’s series – Industry Drivers – Electronics & Engineering Pte Ltd


PT. ENE Indonesia Moves To New Building To Support Growth

PT. ENE moved into a new 4-storey office space which provides ample capacity and brings together customer support, sales, engineering, and a showroom to showcase products to potential and existing clients.


E&E Wins Inavation Award 2020 for The Bicentennial Experience

This is the third Inavate Award within a 6-year period. E&E received the first award in 2015, for Singapore Sports Hub under the International Category and in 2018, for Changi Airport Terminal 4 under the Transport Category. This year, E&E was awarded the Winner for the Visitor Attraction Category for their latest project, The Bicentennial Experience.

E&E Wins The SME500 Singapore Awards 2020

Launched to recognise Singapore’s leading Small-Medium Enterprises across major trade and industries that have contributed significantly to Singapore’s GDP, this award recognises only the most enterprising and privately held companies that have made significant contributions and businesses that strive for continuous improvements to achieve on a year-to-year basis, spearheading each business’s appetite for growth and success.

E&E Wins the APEA Corporate Excellence Award 2020

The APEA honours business organisations that have shown outstanding performance and tenacity in developing a successful business, whilst not neglecting the social responsibilities that come with leadership. Receiving this award for a third time over an eight year period is an affirmation of E&E’s unending commitment towards continuous growth and business excellence and we wish to express our sincere appreciation to our clients, partners and team for their continued trust and support.


E&E Celebrates Its 70th Anniversary

E&E celebrates our 70th Anniversary marking a major milestone for our company. It is also announced that Mr. Ronald Goh will assume the role of Chairman of the E&E Group of Companies, with Mr. Gary Goh assuming the role of Chief Executive Officer together with Mr. Joe Fong as Chief Operating Officer and Ms. Cynthia Nah as Chief Financial Officer.