Seven Decades Of History Make Up
Our Special Journey
From our roots in 1951 to becoming one of the region's leading Professional Sound and
AV Specialists, here is a look at our Milestones which will give you an insight as to how we have navigated our business over these 70 years, injecting strategic moves, aligning to our
business needs and ever-changing economic realities.
1951
E&E Was Founded By Mr Goh Kiok Chuan On 6th January 1951 And Specialises In Cinema Projection Systems & AV Installations
Nestled on a small block of pre-war buildings along Outram Road where we are still located to this day; the story of E&E began here! Mr Goh Kiok Chuan was no stranger to overcoming challenges and pioneering new endeavours. Throughout the 1930s and 1940s, he had already begun laying the foundation for E&E’s future.1963
National Theatre
E&E installs the sound reinforcement system for the prestigious National Theatre.
1967
E&E Was Incorporated In Singapore As A Private Limited Company
In 1967, a decision was reached for E&E to be incorporated as a Private Limited Company. This could be described as one of the key milestones for our company, marking the start of a firm commitment to grow the business in Singapore.
1970
E&E Expanded Into The Indonesian Market
Indonesia was experiencing a huge boom in its movie industry because of the introduction of the 5.1 cinema surround sound system. This created a huge demand for 35/70mm film projectors with 5.1 or 6-channel magnetic sound tracks and E&E was called upon for various installation projects. This pace went on for many years and covered many cities in Indonesia.
1972
E&E Awarded The Indoor & Outdoor Sound System Tender For The Singapore National Stadium
E&E was awarded the tender to install the outdoor and indoor sound reinforcement systems designed by renowned acoustical consultant , Dr Jacek Figwer from International firm BB&N for the Singapore National Stadium. It was E&E’s first opportunity working with an International consultant. After the successful installation at the Singapore National Stadium, E&E moved on to win more equally prestigious contracts.
1980s
E&E Expanded Its Regional Market & Makes Its Mark As A Professional AV Installer For The Nightlife Scene Both In Singapore & Around The Region
E&E was awarded various contracts and were the first to design and install sound systems in many glamorous nightclubs like the Golden Million Nightclub chain and Hotel ballrooms and were quickly recognised as a leading provider of turnkey audio visual solutions – a service that was the first of its kind in the region.
1990s
Hard Rock Cafe
E&E takes on Hard Rock Cafe projects and is recognised in sound system installations for numerous Hard Rock Cafes in Asia.
1994
Systems Electronics & Engineering Sdn Bhd (SENE) Was Established in Kuala Lumpur, Malaysia
Our branch office in Kuala Lumpur, Malaysia known as Systems Electronics & Engineering Sdn Bhd (SENE) was established on 11 April 1994.
1995
Ronald Goh Acquired Studer S.E. Asia Pte Ltd
1996
Kallang Theatre
E&E installs the AV systems for the prestigious Kallang Theatre.
Victoria Theatre
E&E installs the AV systems for the prestigious Victoria Theatre.
1999
lstana Budaya, Malaysia (Palace of Culture)
E&E installs the AV systems for the prestigious lstana Budaya, Malaysia (Palace of Culture).
2000
National University of Singapore, Centre For the Arts, University Cultural Centre
E&E installs the AV systems for the prestigious National University of Singapore, Centre For the Arts, University Cultural Centre.
2002
Esplanade, Theatres On The Bay
E&E installs the AV systems for the prestigious Esplanade, Theatres on the Bay.
2003
E&E Indonesia Established
Our branch office in Jakarta, Indonesia known as E&E Indonesia, was established with a team of dedicated staff who are committed to providing the most advanced and comprehensive solutions catering to the needs of every client.
2004
Ronald Goh Receives The Fellowship Award From The Internationally Renowned Audio Engineering Society, Inc. (AES)
Ronald Goh received The Fellowship Award from the Internationally renowned Audio Engineering Society, Inc. (AES). The AES recognizes and honors those who have made outstanding contributions to the field of audio in engineering, technology, service, and the arts through its Awards Program.
2008
E&E Systems (India) Pte Ltd Established
Our branch office in Bangalore, India, known as E&E Systems (India) Pte Ltd was established with a team of dedicated staff who are committed to provide the most advanced and comprehensive solutions that caters to the needs of every client.
F1 Singapore GP – Media Centre / Winner’s Podium
E&E installs the Audio system for the prestigious Singapore F1 Races from 2008 – 2019.
2009
Marina Bay Sands Integrated Resorts
E&E installs the BGM, AV and MATV systems for the prestigious Marina Bay Sands Integrated Resorts – a new record was set for the most number of speakers and equipment racks installed in a single project.
2010
Singapore Pavilion, World Expo Shanghai, China
E&E installs the AV systems for prestigious Singapore Pavilion, World Expo Shanghai, China.
2011
PT. ENE Indonesia Established
Our sales office in Indonesia, known as PT. ENE Indonesia was established as an extension of E&E Indonesia operations
E&E Receives The Distinguished SME Award At The SME One Asia Awards Gala
The SME One Asia Awards was established in 2011 by the APF Group Pte Ltd to recognise the businesses and their leaders’ achievements of the Small and Medium Enterprises in Singapore, particularly the companies that have implemented the business practices that contribute to the development of people, society and the environment. Through these developments, the awards promote sustainable growth in Singapore as well as overseas.
2012
Ronald Goh Wins Asia Pacific Outstanding Entrepreneurship Award (APEA) 2012
An initiative by Enterprise Asia, the leading non-governmental organization for entrepreneurship in Asia, APEA is the largest regional recognition program, with over 3,000 nominations received each year, and less than one tenth of that receiving the awards in all 14 markets.
Gardens By The Bay
E&E installs the AV & LED systems for the prestigious Gardens by the Bay.
The Star Performing Arts Centre
E&E installs the AV systems for the prestigious Star Performing Arts Centre.
Golden Village Max Dolby Atmos, VivoCity
E&E installs the Cinema systems for the prestigious Golden Village Max Dolby Atmos, VivoCity.
2013
The Theatre@ Mediacorp, Mediapolis
E&E installs the AV systems for the prestigious Theatre @ Mediacorp, Mediapolis.
Victoria Theatre & Concert Hall
E&E installs the AV systems for the prestigious Victoria Theatre & Concert Hall.
2014
Singapore Sports Hub
E&E installs the full integration of the Event Sound System & High Definition LED Giant Screen for the prestigious National Stadium.
2015
E&E Is Named In The Top 50 List Of Local Companies
E&E named in Top 50 List of Local Companies that contributed to Singapore’s 50 Years of Nation Building
The S1000 SG50 Tribute Edition features companies that have helped earn Singapore its esteemed place in the global economic arena. These businesses are singled out for their extraordinary contributions, and represent the pioneers and innovators of Singapore’s industries that have grown with the nation.
UOB Pioneer Enterprise Award
Ronald Goh receives the UOB Pioneer Enterprise Award from United Overseas Bank (defined as those incorporated or with roots in Singapore pre 1965).
Ronald Goh Featured In The Business Times, CEO Conversation, 2015 Golden Jubilee Edition
Mr Ronald Goh joins echelon of CEO’s, recognised as one of the 50 CEOs that contributed to the Singapore Economic Miracles. He is featured in The Business Times, CEO Conversation, 2015 Golden Jubilee Edition.
Ground Breaking Ceremony for the E&E Warehouse & Logistics Centre in Tuas, Singapore
E&E celebrated their Groundbreaking ceremony marking the commencement of the building and construction of their new complex in Tuas.
2016
E&E Celebrates 65th Anniversary In Conjunction With The Opening Of A 3,000 Square Metres, Two-Storey Warehouse & Logistics Centre At Tuas, Singapore
Official opening of the E&E Warehouse & Logistics Centre at 9, Tuas South, Street 10. Over 3,000 square metres of land space, the premises hold a two-storey building which houses an engineering workshop, two levels of office space, warehousing space, fully mechanised container loading areas, a staging space and a dormitory.
E&E Launches 65th Anniversary Book
Our anniversary publication: 65 Glorious Years was launched in celebration of E&E’s remarkable journey over the past decades.
2017
E&E Services Pte Ltd Established At New Larger Premise Within Tan Boon Liat Building
Official opening of E&E Services at 315 Outram Road #10-08, Tan Boon Liat Building, Singapore 169074. The new premise measures 4,000 sq.ft and now has more than 30 desks to accommodate our growth in the future and to better service our clients and new customers. It is also equipped with a double-walled speaker-testing chamber, a speaker reconing section and a conference room.
Ronald Goh Wins Asia Pacific Outstanding Entrepreneurship Award (APEA) 2017
Recognised for his business foresight and exemplary leadership, Mr. Goh’s ability to overcome adversities, flair in creating a culture of continuous innovation, and efforts in corporate social responsibility work have been instrumental in propelling E&E forward. This is Mr. Goh’s second win within a 5-year period.
Changi Airport, Terminal 4
E&E installs the AV & LED systems for the prestigious Changi Airport, Terminal 4.
2018
E&E Group of Companies Officially Launches ENEXC at 273 Outram Road & Town Hall at 289 Outram Road Premises
E&E Group of Companies Officially Launches E&E Experience Centre (ENEXC) and Town Hall at 289 Outram Road Premises. At ENEXC, the facility allows for instant demonstrations of the systems on display and enables clients to evaluate products from the various brands that E&E represents. Town Hall at 289 Outram Road is used as a collaborative work space to connect with clients, partners and end users alike.
Systems Electronics & Engineering Sdn Bhd (SENE) Moves To New Building To Support Growth
SENE was established on 11 April 1994 and moved into brand new 3-storey building on 2nd July 2018 to support growth. The building now has a showroom, a warehouse as well as a Service Center that provides maintenance and repair services and a well-equipped workshop to support and service both our Dealers and End-Users.
2019
Changi Experience Studio
E&E installs the AV & LED systems for the prestigious Changi Experience Studio.
The Bicentennial Experience
E&E installs the AV & LED systems for the prestigious The Bicentennial Experience.
PT. ENE Indonesia Moves To New Building To Support Growth
PT. ENE moved into a new 4-storey office space which provides ample capacity and brings together customer support, sales, engineering, and a showroom to showcase products to potential and existing clients.
2020
E&E Wins The SME500 Singapore Awards 2020
Launched to recognise Singapore’s leading Small-Medium Enterprises across major trade and industries that have contributed significantly to Singapore’s GDP, this award recognises only the most enterprising and privately held companies that have made significant contributions and businesses that strive for continuous improvements to achieve on a year-to-year basis, spearheading each business’s appetite for growth and success.
E&E Wins the APEA Corporate Excellence Award 2020
The APEA honours business organisations that have shown outstanding performance and tenacity in developing a successful business, whilst not neglecting the social responsibilities that come with leadership. Receiving this award for a third time over an eight year period is an affirmation of E&E’s unending commitment towards continuous growth and business excellence and we wish to express our sincere appreciation to our clients, partners and team for their continued trust and support.
2021
E&E Celebrates Its 70th Anniversary
E&E celebrates our 70th Anniversary marking a major milestone for our company. It is also announced that Mr. Ronald Goh will assume the role of Chairman of the E&E Group of Companies, with Mr. Gary Goh assuming the role of Chief Executive Officer together with Mr. Joe Fong as Chief Operating Officer and Ms. Cynthia Nah as Chief Financial Officer.
E&E Launches 70th Anniversary Book
Our 70th Anniversary publication has been launched in celebration of E&E’s remarkable journey over the past 7 decades.
2022
2024
E&E Joins PSNI Global Alliance
E&E expands service and support to a global level as a part of the PSNI Global Alliance