ABOUT THE CLIENT
Madame Tussauds Singapore is a Wax museum and tourist attraction at the Imbiah Lookout of Sentosa Island in Singapore. It officially opened on 25 October 2014 as the seventh Asian branch of the Madame Tussauds chain of wax attractions worldwide.
SYMETRIX DELIVERS DANTE INTO MADAME TUSSAUDS SINGAPORE
SINGAPORE — The power and scalability of Symetrix SymNet Radius 12×8 open architecture Dante-scalable DSPs has made them an increasingly popular choice for large-scale visitor attractions. Now Madame Tussauds has been added to the roll-call with a SymNet Radius 12×8-centric audio processing and distribution infrastructure at its new site in Singapore.
A true icon of the museum world, Madame Tussauds is home to an extraordinary variety of waxworks depicting public figures ranging from film stars to world leaders. The original location was in London, but these days it operates sister museums in several other cities including New York, Washington DC – and now Singapore.
The audio installation at Madame Tussauds Singapore was entirely the domain of Electronics & Engineering Pte Ltd (E&E), which won an open tender for the project from Sweett Group representing Merlin Entertainment. Over the course of several months, E&E devised a high-quality audio distribution system including microphones, speakers, amplifiers, players and show control equipment based on the original design of Thöne und Partner Germany.
Fully-featured DSP was always going to be integral to the successful deployment of such a complex system. Freddie Soh is senior account manager at E&E and had a key role in the project in close cooperation with Benedikt Koch, GM of Thöne und Partner. As Soh recalls, “the initial primary requirement of the DSP installation was for traditional analogue audio distribution based on earlier projects. However, subsequent to that, E&E made the recommendation of a networkable audio distribution infrastructure underpinned by Audinate’s Dante media networking technology. We knew that it would really add value to the project, and the client agreed to go ahead with this proposal.”
As a long-time Symetrix system user – having deployed its DSPs on such landmark projects as the Singapore Sports Hub – the US-based processing specialist was E&E’s first choice. Twelve mic/line inputs, eight line outputs and – critically – support for Dante networking are among the features of the SymNet Radius 12×8 open architecture Dante-scalable DSP, two units of which were specified for the project. E&E also deployed four SymNet xIn 12 audio input expanders.
The far-reaching project saw E&E install products from many other leading global brands, including EAW loudspeakers, Shure vocal microphones and Ashly Audio power amplifiers. Visual solutions from Panasonic and Samsung were also supplied.
Regarding the Symetrix components, Koch says: “The introduction of Dante to this project really sets the Museum up for the long-term future, so the originally specified SymNet Radius 12x8s with the add on flexibility Dante offers were a great choice. The feedback from the completed installation has been excellent and the client is very happy.”
Hock Thang, regional sales manager, APAC for Symetrix, comments: “The recent Singapore Sports Hub project illustrated how E&E is consistently making the most of SymNet’s Dante networking capabilities. Now they have done it again with this impressive installation at Madame Tussauds Singapore, where the Symetrix DSPs have helped to deliver a world-class audio infrastructure.”
Symetrix SymNet Radius 12×8 open architecture Dante-scalable DSPs are providing flexible processing for the celebrity waxwork museum’s latest location.