ABOUT THE CLIENT
Thomson Plaza is a suburban shopping centre under MCST, located in the heart of private & public residential estates at Upper Thomson Road.
Interactive Digital Tree Launched At Thomson Plaza
Inspired by Thomson Plaza’s surroundings of lush greenery, the 7-metre Digital Tree stands distinguishably at level one of Swing By @ Thomson Plaza. The focal point of the mall - the Digital Tree enlivens the retail space and enhances shopping experience with a futuristic one-of-a-kind indoor landscape.
It is the first of its kind in any mall in Singapore – symbolizing abundance, growth and fresh beginnings for the mall and shoppers.
The Interactive Digital Tree is fitted with 2,685 LED panels, with the uniquely curved LED panels displaying various enthralling imagery consistent with the themes and events in the mall. The other LED panels feature an interactive element that creates a refreshing and engaging shopping experience to both old and new visitors. Interactive elements such as the scanning of QR codes for games are not only entertaining but also encourages shoppers to interact and connect with one another, strengthening the bond of the community.
The Interactive Digital Tree combines the elements of People, Nature and Technology, a reflection of how digitalization can be blended into lives while retaining the aspects of human connection and nature.
Photo Credit: Thomson Plaza